Hi, I’m Ella. I’m a freelance digital marketer with 8+ years’ experience in paid media buying and performance-led social media marketing, specialising in fashion, beauty and consumer brands.

My work centres on strategic media planning, creative testing, and audience insight, delivering high-performing campaigns across Meta, TikTok and other key social platforms. 

I take a holistic view of the wider marketing ecosystem, bringing together paid, organic, and creative touchpoints to ensure campaigns perform as part of a joined-up strategy.